Breast cancer is the most prevalent type of cancer among women in Taiwan and has the fourth highest mortality rate among cancers, with those in the 45-54 age group most at risk. According to a report on breast cancer screening published by the Ministry of Health and Welfare's Health Promotion Administration, between 2017 and 2018 breast cancer screening rates exceeded 40% (40.7%) for the first time ever. However, this is still lower than rates in Japan, Korea, Singapore, and other countries. In light of this, the Shin Kong group remains determined to commit our resources to breast cancer prevention and awareness activities.

Since 2005, the foundation have collaborated with the Taiwan Breast Cancer Alliance on breast cancer prevention and advocacy, which encompasses the following:

• Facilitating connections between the Taiwan Breast Cancer Alliance and 30 breast cancer survivor groups throughout Taiwan to fight cancer and unite survivors across the island
• Training breast cancer survivors to become ambassadors for prevention and treatment, enabling more of us to spread the correct concepts and fully realize the power of advocacy
• Limiting the number of lectures per ambassador in order to grow the total number of advocate speakers in the organization, in line with KPI established by the Taiwan Breast Cancer Alliance

Under our training and guidance, lectures have been held in 369 towns and villages across Taiwan. By teaching about breast cancer prevention and treatment, we are arming lecture participants with the facts. In doing so, the organization embodies our “dandelion mentality,” scattering participants to the winds, who in turn spread their knowledge and raise awareness of the importance of breast cancer screening.

The Breast cancer prevention and advocacy program has set the standard for similar initiatives and has gained international recognition as well, helping the Taiwan Breast Cancer Alliance secure an invitation to the US to participate in the first ever global advocacy conference sponsored by First Lady Laura Bush. The organization was one of the 30 national representatives and was also featured in Time Magazine, putting Taiwan's breast cancer prevention efforts on the international stage.